Clickability Corporate CMS Enhancements
Web content management solution Clickability announced the availability of several enhancements to its corporate solution last week including mobile device delivery and global brand management capabilities. I was fortunate enough to take a briefing on Clickability and if you're in the market for a premium commercial content management solution for your enterprise, there are few better products on the market.
The WCM (Web content management) platform is perhaps the first to easily deliver and receive content from browser-enabled mobile devices (smartphones, PDAs, etc.). For example, Clickability customer Philly.com has been publishing to the Amazon Kindle for more than six months, while Gray Television affiliate sites now allow viewers to contribute news via their mobile phones. Does your CMS do that?
Clickability is also making it easier to manage broader, more global brands - exceedingly important in an age where companies go beyond regional borders and feature multiple brands. The updated Clickability platform also enables publishing in virtually every language, including those requiring right to left text entry, and adds new ways to associate and manage related content, expediting the translation and localization process.
Another interesting aspect of the corporate solution from Clickability is its consolidation and integration with various SaaS providers. Companies are able to seamlessly integrate solutions from providers such as Google, Baynote, Eloqua, Exact Target, Omniture, SpringCM, Widen, Pluck, The Port and Salesforce.com.