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Simple A/B Testing From ClickDensity

Posted on 10.30.2006

clickdensity, a tool Website Magazine has discussed before and that provides instant insight into website usability and visitor behavior through virtual heat maps, now provides A/B testing to enable users to test website changes. Users can now utilize clickdensity reporting features to compare the results of visitor interaction with two versions of webpage content. For example, two versions of advertisements or links can be tested against each other. clickdensity will record the click-though rate, whilst integrated reporting features provide a quantifiable measurement of the success of the changes, thus supplying the hard evidence to support or reject proposed alterations.

Box UK Technical Director, Dan Zambonini is aware that the key to clickdensity's success is its broad spectrum of functionality:

"Not only is clickdensity the most comprehensive web usability and heat map product, it now incorporates the most intuitive and accessible built-in A/B testing service. It's so exciting to see the impact that this is having on the websites of organisations that didn't have access to these valuable metrics until now."

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