ClickTale Amps up Analytics with Adobe Integration
Imagine having a 360-degree view of a customer's digital experience - everything from understanding what a user is doing on a website to, possibly, even why he or she is doing it.
Today, ClickTale announced its integration with Adobe Analytics, which just might provide that covered 360 view and, even more importantly, ways to monetize it. The integration enables companies to create revenue-generating customer experiences based on in-depth heatmaps and playback of anonymous user browsing sessions identified in Adobe Analytics segments.
“The ClickTale and Adobe Analytics integration has given us a much deeper understanding of how different customer segments experience and navigate our web site,” said Ashish Braganza, Director Global Business Intelligence, Lenovo. “It’s the perfect combination of segmentation and visualization.”
Website owners can now use the insights from ClickTale to test and deliver an optimal user experience for each audience defined in Adobe Analytics.