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Can Testing and Analytics Play Nice?

Posted on 11.05.2013

In-page analytics provider ClickTale has partnered with website testing platform Optimizely to provide a solution to help Web professionals identify and improve the most impactful sections of their websites.

The partnership combines Optimizely’s A/B testing platform with ClickTale’s anonymous user session playback, heatmaps, conversion funnels and form analytics. With these tools, businesses of all sizes can test different versions of their websites as well as analyze how specific changes impact customer behavior.

“By partnering with companies like Optimizely, we are able to offer our customers a complete cycle of optimization, from observing user behavior through testing a hypothesis to understanding the results of the test,” said Dr. Tal Schwartz, chairman and CEO, ClickTale. “ClickTale uncovers the insights of what to test, Optimizely provides the tools for the test, and ClickTale facilitates the understanding of the behavioral reasons behind why one version of the test was more successful.”

For example, businesses can leverage ClickTale Core to visualize their online customers’ behaviors, as the solution captures every mouse move, click, hover and scroll made on a website. Conversely, Optimizely offers a WYSIWYG editor for generating A/B tests that can be leveraged to improve website performance. Moreover, both services only require a single line of code to be added to each page being tested. 

“This partnership is a perfect merging of technologies: how better to increase the effectiveness of your A/B testing than by observing exactly how your customers react to each change?” said Dan Siroker, CEO of Optimizely. “Furthermore, because both ClickTale and Optimizely offer plans suited for SMBs and enterprises, every one of our customers can benefit from the integration.” 

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