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Closer Contact for Deeper Engagement

Posted on 10.08.2013

Constant Contact has unveiled a variety of updates that aim at helping small businesses (SMB) become more efficient and effective in their marketing efforts.

The digital marketing services provider upgraded its contact management and file storing services, as well as improved its mobile capabilities for its more than half a million customers. The improved contact management and reporting features provide SMBs with complete contact management in the same platform as their suite of online marketing tools. Through the platform, SMBs are able to keep track of interactions like newsletter opens, click-throughs and event attendance, regardless of the channel they engage contacts through. Those insights can be used to improve marketing strategies. Moreover, Constant Contact’s new “did not open” email report helps marketers identify which customers are not engaging with their brand so that re-engagement strategies can be implemented.

“With these upgrades, our customers can better keep track of their contacts and engage in deeper relationship building than ever before,” said Ken Surdan, senior vice president of product at Constant Contact. “We are committed to providing our customers with the most innovative and powerful marketing solutions available, equipping them with the necessary tools to become the best marketers they can be.”

In addition to improving its contact management services, Constant Contact unveiled updates for its document-storing feature MyLibrary. The updates allow users to upload Microsoft Word, PowerPoint and Excel documents, in addition to PDF and image files, to their account. A new drag and drop interface enables users to pull images off of their desktop or Facebook and Instagram profiles. Plus, users have the option of expanded document storage space.

Lastly, Constant Contact launched the MyLibrary mobile application for both iOS and Android to help users manage their SMBs on the go. This app allows users to view and upload documents to their account, edit file names and descriptions, as well as copy file URLs for sending via text or email. Likewise, the app compliments Constant Contact’s email marketing editing and reporting app, Quickview, which is available for iOS.

“The incredible response to the new Quickview app shows how important mobile technology has become to small businesses,” said Jim Garretson, mobile product manager at Constant Contact. “They need to be able to create and edit their marketing campaigns on whatever device is within arm’s reach. These new mobile apps, like all our products, have been developed to make things easier and more efficient for the time-starved small business owners.”


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