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Closing the In-Store, Online Gap with Sitecore

Posted on 1.11.2015

Bridging the gap between in-store and digital experiences is the goal of many experience-driven retailers.

This is because, as retailers often hear, customers don’t think in channels. They expect a similar experience wherever they interact with a merchant, whether that's in-store, on an e-commerce site, through social media, etc. Sitecore and Microsoft believe they have the solution that will bring the best of experience marketing and commerce together in Sitecore Commerce 8, which is available now. (Sitecore went into depth about its pending release earlier this year at Sitecore Symposium.)

Sitecore Commerce 8 powered by Microsoft Dynamics will  enable businesses to create connected customer experiences optimized for visitors’ digital behaviors, devices and preferences, complete with real-time order management across any channel.

“Businesses, until now, haven’t had a unified way to connect the customer experience between the worlds of online and brick-and-mortar,” said Darren Guarnaccia, chief strategy officer, Sitecore. “This partnership fills a real customer need by marrying the expertise and technology of two trusted global enterprise solutions. You can expect to hear more about the success of significant implementations over the coming months.”

One of the key features of Sitecore Commerce 8 is shared services between online and brick and mortar, which captures and shares all order information (e.g. pricing, tax, discounts, etc.) between digital channels and storefronts. Other key features of Sitecore Commerce 8 includes additional omnichannel capabilities (e.g. loyalty programs, store location with real-time inventory, buy online, pickup in store, etc.), synchronization and publishing and storefront solutions. 


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