Collaborative & Curated Social Media - November 2016
:: Regular social media management can become quite overwhelming for marketers responsible for this critical channel, leading to poor decision-making and lackluster performance. While some brands may want to give up on social altogether, others are adopting a more collaborative and curated approach.::
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Below you will find the contents for the November 2016 edition of Website Magazine. The feature article, "Collaborative and Curated Social Media" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of digital success through social media.
As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The November 2016 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access!
FEATURE: Collaborative and Curated Social Media
Regular social media management can become quite overwhelming for marketers responsible for this critical channel, leading to poor decision-making and lackluster performance. While some brands may want to give up on social altogether, others are adopting a more collaborative and curated approach.
Developing Buyer Personas
More companies than ever are starting to develop and leverage customer personas to know exactly who customers are and how they behave. Here are a few steps to get started.
The PPC Tactic Used By Data Experts
Google is introducing a new audience-centric feature, which allows advertisers to spend their budgets smarter and more accurately target their core demographics.
Fear Optimization for Websites
Fear is something that is challenging to include on a website, but those who do manage to put in the right amount of "scares" tend to win in the long term.
How to Build Your First Chatbot
Artificial intelligence and machine learning are becoming increasingly popular ways to manage customer service inquiries and conduct other business.
Be the Next Mobile Hit
As cost paid per use remains high for apps, marketers and publishers are seeking ways to attract new audiences - and search marketing presents the perfect opportunity.
6 Campaigns to Automate
Email automation can be daunting, but it can provide customers with helpful info, while saving time and effort for marketers in the long run.
Explore more from Website Magazine's November 2016 issue:
Editor's Letter: Let's Get Social
Net Briefs & App Watch: Alpha Channels, Costly Cyberattacks & More
Stat Watch: Preventing Customer Churn
Enterprise Ready: AR in the Enterprise
Small Business Lab: Creating a Business Roadmap
Quiz Time: How Data-Driven Are You?
Top 50: Social Media Solutions
Mastering Search: 4 Developing SEO Updates
E-Commerce Express: Fulfillment Efficiency through EOM
Design & Development: Redefining Accessibility
Commentary: Moving to the C-Suite
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