comScore Announces New Metrics
comScore is releasing qSearch 2.0 - a new set of search metrics designed to measure users' new and evolving search behaviors.
"With the continued evolution of the search market, it has become clear there is a need to expand the way we think about search," James Lamberti, comScore senior VP of search solutions, said in a prepared statement. Included in the new metrics:
- The top five U.S. search engines (Google, Yahoo!, Microsoft, Ask and AOL)
- Top 50 properties worldwide where search activity is observed (including MySpace, Baidu and Naver.)
- Major vertical search properties (eBay, Amazon, Expedia)
- Partner Search - searches that occur on a site where the user is then redirected to the search engine.
- Cross-Channel Search - counts multiple searches, including Web, images, news (perhaps Google's Universal Search?)
- Local Search - maps, directions, local business listings, yellow pages.
- Worldwide Search - including individual country reporting (U.S., Canada, Mexico, U.K., France, Germany, Japan, China and Korea, with more to follow.
Now, comScore users will know whether a search came from a text box, major search engine, direct navigation (typing a search directly into the browser bar), partner site, local search, etc. This could be a big help in determining your site visitors' habits, preferences and points of origin. As always, the more information you have, the better. You can learn where you are hitting the mark and where you may need to up your marketing efforts.