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Combining the Powers of Bigcommerce and HubSpot

Posted on 5.25.2015

As brands look to persuade users to leverage their products and services many are turning to integrations with some of the digital world’s most popular companies to do so.

Groove, a creative marketing, Web design and development agency, has recently announced the launch of its e-commerce custom development application,, for Bigcommerce.

The new integration leverages customer and order data from Bigcommerce with Hubstpo’s suite of inbound marketing and reporting tools. There are a variety of features within the new integration including Abandoned Shopping Cart. Through Abandoned Shopping Cart users are able to capture all Bigcommerce cart abandonments in a HubSpot smart list and recover carts with a triggered email workflow. Cart recovery emails include images of the abandoned products as well as a session restore link that enables consumers to return to a pre-filled shopping cart.

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Other features available in the integration include Automated Emails and Workflows as well as Advanced Reporting and Customer Segmentation.

“Everything we do at HubSpot centers around providing solutions for our customers that will help them grow and integrations partners like Bigcommerce play a key role in enabling that for them,” said Brian Halligan, HubSpot CEO and co-founder. “With all of our new integrations, including Groove’s, we are able to make our customers’ lives easier and help them increase efficiency and productivity as they grow their companies through inbound marketing and sales.”

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