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Amplify Partner Communication with Mobile Apps

Posted on 5.15.2013

Businesses typically launch mobile apps as a way to reach their customers who are on the go. It might be time, however, to consider also launching apps as a way to reach the variety of vendors that businesses work with on a daily basis.

This is where ChannelCandy comes in handy, which is a platform that allows businesses to launch branded mobile apps that enable them to communicate and engage with their business partners. The company works with companies to design, build and launch customized mobile apps that are available in iTunes and GooglePlay. In addition, the app’s content is launched as a mobile website in order to allow other mobile platforms, like Blackberry and Windows devices, to view the content as well.

ChannelCandy apps help businesses keep partners up-to-date with important information and notifications. In fact, these apps can be used to share a variety of rich media with partners, including videos, whitepapers, case studies and certification courses. That said, Co-Founder Jay McBain states that these apps are also effective at driving interactions between a brand and its partners.

“It’s not just a broadcasting tool, we are trying to drive two-way communication,” said McBain. “We do that through secure community groups, community walls, and we have a live chat module and messaging within the app where you can go back-and-fourth – a lot of different ways to interact.”

Plus, the app can be set up to include valuable partner tools, such as calculators, configurators, deal registration, quoting tools and more. McBain also explains that the apps can integrate with Salesforce and many other back-end platforms, so that employees, vendors and partners can all have access to these tools while on-the-go.

It is important to note that the ChannelEyes team (which is the company that powers ChannelCandy), builds the app with guidance from the client, and includes the client’s unique branding within the app, such as logos, colors and splash pages. Furthermore, the ChannelCandy technology was recently recognized as a “Cool Vendor” by Gartner, which is a title that popular brands like Instagram, DropBox and Flipboard have previously won.

“When you think about how businesses can get better working with their partners, that is really where we are focused,” said McBain.

        

 

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