Comparing 10 SEO Solutions for SERP Domination
:: By Derek Schou, Associate Editor ::
A primary focus for any digital brand serious about its online presence, pursuing high placement on search engine results pages (SERPs) is one of the most important initiatives any website can undertake.
In fact, to illustrate the importance of achieving high rankings on competitive terms and phrases, Chitika (an online ad network) found that the first page of SERPs on Google receives 91.5 percent of all clicks. Not being on the first page means it is unlikely a website will be found at all – and in today’s competitive search landscape, that just won’t do.
To help brands in this quest many software solutions are available that help companies improve their search rankings. Improving upon a site’s search engine optimization (SEO) efforts, of course, is a difficult and continuous process. There are simply no quick fixes to propel brands to the first page of the SERPs. The solutions featured in this month’s Mastering Search column in Website Magazine, however, offer opportunities to identify potential issues and improve SERP presence and exposure with far less effort than would be required if done manually.
From improper header tags to broken links and poor keyword selection, sites are often hampered by a number of problems not immediately obvious. By leveraging the right software, however, Web workers can discover what problems are limiting their sites’ rankings (and ultimately their performance) on search engines.
There are many well-known SEO solutions in the marketplace (like Moz and Screaming Frog), but there are a number of other incredibly powerful systems that can also offer brands an opportunity to dominate the SERPs – 10 of which are featured below (click on the chart to zoom in) and serve as excellent opportunities to help websites understand their strengths and weaknesses and achieve ‘Net success.
(To zoom in, click on the chart)