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Compete Releases New Search Market Share Data

Posted on 4.29.2011

Compete has released its search market share data for March 2011 based on the search behavior of the company’s panel of more than 2 million U.S.-based internet users.

Search activity picked up in March with a 9.2 percent month-over-month increase in total query volume across the engines and all five major engines experiencing query volume growth.

Among notable findings for March:

•    Bing continued to gain market share, capturing 17.5 percent of web queries in March. Among the top three engines, it experienced the highest M-O-M query volume increase of 12.6 percent.

•    Yahoo! also gained 0.3ppts in share this month, bringing the total share of Bing Powered engines to 31.7 percent of the market.

•    While still the market leader with 63.8 percent share, Google experienced another decline in share in March, dropping 1.2ppts.

•    March was the first time in several months that both Ask and AOL gained some traction; double-digit percentage increases in M-O-M query volume drove incremental share gain for both engines.

To learn more, visit Compete.

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