Competitive PPC: Keep Your Edge
Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve and preserve the performance of your highly-competitive keywords by following these strategic guidelines. Learn how to optimize your account structure, write targeted and benefit-driven ad text, how to properly utilize match-type options, use negative keywords, diversify with long tail terms and implement the right bidding strategy for your business.
Stay up to date on the latest Internet trends:
Request a professional subscription to Website Magazine,
the most popular print publication on Web success.