6 Yeses to Marketing Compliance
Those who market on the Internet are not immune to consumer protection laws. Regardless of the medium, the FTC will enforce its rules to ensure that products and services are described truthfully and that consumers understand what they are paying for.
These are two of the many reasons why the FTC released its “.com Disclosures” guide to direct companies on how to make effective disclosures in digital advertising. Discover if your marketing campaign is compliant by asking yourself the following six questions – all of which need a yes answer to be compliant.