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comScore Classifies Ad Networks By Categories

Posted on 1.31.2007
I'm expecting this to appeal to only a handful of our readers, primarily those that are online ad buyers. comScore Networks announced yesterday that the firm's audience data for online advertising networks can  now be segmented into broad consumer-focused categories through its meda Metrix service. This capability should provide a more thorough understanding for media buyers of advertising opportunities within specific content areas.

From the release: "This enhancement provides advertisers and agencies with the ability to make side-by-side comparisons between individual Web sites and advertising networks, in order to select the optimal mix of media vehicles with which to achieve their goals," commented Jeff Hackett, comScore Networks' director of agency relations. "It enables advertisers to gain deeper insight into the most effective vehicles for reaching consumers within a particular content area, while publishers and advertising networks can now quickly identify and evaluate competitors within their content category."

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