Conduit's World Cup Score a Kick for Web Apps
While the emergence of mobile apps has been one of the Web industry’s biggest stories of 2010, the reality is that browser-based apps are currently consumed by millions more than their mobile counterparts — presenting enormous opportunities for Internet professionals from the owners of major brands to small and medium-sized businesses to Web publishers of any size.
No company demonstrates the health of the browser-based app market better than Conduit, which has expanded the industry’s largest platform to more than 250,000 Web publishers and 170 million users. In the past year alone, adoption of Conduit-powered apps by end-users has increased 233 percent.
Recently released data reveals that the World Cup app by Messenger Plus! was delivered to more than 10 million users in 36 hours using the Conduit Platform. There were better than 17 million installations overall and an average of 140,622 interactions daily during the worldwide sporting event in July.
Conduit is doing for Web apps what smartphones have done for mobile apps, but in a larger market. The free, award-winning Conduit Platform enables web publishers of all sizes to easily create apps using their own brands and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace, and constantly engage users beyond the boundaries of their websites.