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Consorte Introduces Hispanic Advertising Network

Posted on 3.28.2007
With 104 million Internet users in Latin America and Spain, plus roughly 20 million Hispanic users in the U.S., there is an increased need for alternative marketing channels for both advertisers and publishers.

Consorte Media is introducing an advertising network which aims to connect advertisers with Hispanic consumers while compensating publishers (50 percent revenue share) for the impressions, actions or click they generate. Advertisers can customize their campaigns by language, demographics, and geography to ensure that their ads reach the right audience.

"We focus exclusively on the Hispanic market and have a team committed to servicing advertisers and publishers, thereby providing a much needed alternative in the advertising network space," said Chris Stanley of Consorte Media.

Consorte Media joins other well known advertising and publisher networks such as Hispano Click and the Hispanic Digital Network - and of course you can't rule out the impact of companies such as Univision or QuePasa. Both Yahoo and Google enable advertisers to place advertising on Hispanic language sites but the publisher/affiliate adoption of these programs (from an outsiders perspective) seems to be low.

There is obviously some opportutnity here, but I contniue to wonder how much.

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