Consumer Control of Daily Deals Brought by Mobilize.me
Mobilize.ME is slated to begin a national launch in more than 25 US cities in 2012, after a pilot program with more than 50 clients and 15,000 mobile promotions were distributed to consumers.
What may makes the service appealing (to both merchants and consumers) is that it combines deals, loyalty and feedback. Instead of focusing on one transaction in the customer relationship lifecycle, Mobilize.me used both “push and pull” incentives to capture customer attention and stimulate repeat business to drive higher value, longer lasting relationships.
“We think the future of ‘deals’ will be all about applying different forms of incentives continuously and automatically across the entire customer relationship cycle, from initial interest through advocacy,” said Byron Binkley, Mobilize.Me’s founder and CEO. “Daily deals are on a collision course with loyalty programs and socially aware customer relationship platforms like Yelp, and the outcome is going to be incentive programs that build long-term, lasting customer relationships – automatically.”