Consumer Expectations for Personalized Experiences
Consumer expectations for personalized experiences continues to drive companies to explore ways in which they can leverage the availability of rich data and technology to make it happen.
Consulting firm Accenture has expanded its strategic alliance with RichRelevance, a well-konwn provider of omnichannel personalization, to strengthen the capabilities of Accenture Interactive and boost the personalization services it delivers to its clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
An alliance initially formed back in 2015, Accenture Interactive is now essentially becoming the preferred implementation partner for the RichRelevance personalization platform. Approximately 240 multinational brands use RichRelevance to power personalized content, search, offers, and product recommendations to shoppers across web, mobile, call center, and in-store channels.
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