Consumer Product Search and Brand Relationships in Focus
New data released from digital marketing solution provider SearchDex revealed some interesting insights on consumer behavior around online searching, shopping and browsing.
When searching for products, more than half of of consumers indicated they use a search engine (58 percent) and more than one-quarter revealed they use search engines to read product reviews. Additionally, one-third (32 percent) believed their online shopping efforts began with a search engine. The SearchDex study also discovered other interesting consumer search strategies such as seeing various online retailer options (26 percent) comparing prices (25 percent), finding physical store locations (19 percent) and finding coupon codes (15 percent).
“For brands and retailers to succeed, it’s not just about showing up in search results—it’s about how they show up in search results,” said Dave Chaplin, CEO of SearchDex.
"An online search is the first conversation a consumer will have with a brand or retailer—it’s potentially the beginning of the relationship. And if that brand or retailer comes up in an irrelevant search, the relationship has already been damaged. Winning the SEO game is not about getting in front of the consumer whenever and however possible but about using sophisticated SEO to get in front of consumers who are looking for what you have to offer.”