Consumer Reviews in a Video World
Customer review and social commerce solution PowerReviews has partnered with EXPO, a video community where consumers share opinions about the products they buy. The companies are buddying up to offer a platform that delivers video and text content created product owners to brands and retailers worldwide.
“Teaming with EXPO, who pioneered the video market for unbiased product reviews, allows us to empower brands by bridging critical opportunities to leverage this fresh, authentic content, created by their own customers," said Pehr Luedtke, CEO of PowerReviews. "By combining best-in-class review technologies, we’re delivering the most comprehensive shopping experience to consumers, while creating new possibilities and value for consumers and merchants alike.”
EXPO has essentially just chosen PowerReviews as its primary provider of text reviews which will act as a complement to its video platform, leveraging PowerReviews' review engine. PowerReviews will in turn be able to accelerate its distribution to brands by leveraging the EXPO brand network, and offer its retail partners access to EXPO's video reviews – of which there are already over 300,000.