Consumers Embracing Mobile Devices In-Store
PowerReviews, a popular review and Q&A technology provider, has announced the release of a new study titled “Mobile Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities.”
Analyzing how mobile and wearable technology are impacting consumer expectations and how retailers can meet changing demands, the study found that 70 percent of consumers are interested in accessing product ratings as well as reviews while in stores and that 90 percent of shoppers are using their mobile devices to make in-store purchasing decision. What’s more, while beacon technology has become more prevalent just 16 percent have received a push notification from a retailer while in-store or nearby.
Other noteworthy findings from the study include the percentage of consumers that want to pay with one-touch payments from wearable devices as well as the percentage of consumers that would like reminders for holidays and special events while out shopping.
“In-store and online shopping experiences can no longer be viewed independently. Today’s consumers want access to ratings, reviews and other product information whenever and wherever they’re making purchase decisions - whether online, via mobile device or in store,” said Matt Moog, CEO of PowerReviews.
“Technologies like wearables, near-field communication and beacons are creating more ways for retailers to deliver this hyper-relevant and authentic information to shoppers, which will enhance the shopping experience, driving sales and creating passionate brand advocates.”