Consumers Shift to Mobile for Travel Bookings
Powerhouse tech company Adobe has released its annual Digital Index Travel Report, which goes into detail on a variety of topics including total online travel spend, consumer buying behaviors across devices and top destinations.
According to the report, U.S. consumers are expected to spend $65 billion on online travel this summer with respondents expecting to spend $2,788 on average. Interestingly, the report found a six percent year over year (YoY) increase in mobile device booking, now totaling 20 percent of travel bookings, with one in every five dollars spent on travel now coming from smartphones and tablets.
Other interesting findings from the report include when to book the cheapest airplane tickets for summer holidays as well as how far in advance to book hotel rooms in order to get the best deal.
“Adobe expects summer travel spending to increase to $65 billion this year,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Mobile devices are now the source of 20 percent of online travel spending. Mobile is hot and so are Washington, D.C., Los Angeles and New York, the top three U.S. summer travel destinations of 2015.”