Consumers Still Spending
Performics unveiled a study which revealed that online retailers may still find themselves well positioned in this depressed economy, with 60 percent of respondents saying they will spend equal or more money online in the next 60 days than they did at this time last year.
“Despite difficult economic conditions, consumers still seem willing to spend money online, especially when offered incentives through coupons and other online discounts,” said Nick Beil, CEO of Performics. “These findings suggest marketers must implement actionable strategies that more effectively reach cost-conscious consumers to generate sales throughout the recession.”
Other interesting finding from the study incldue:
- 70 percent of respondents used coupons when making purchases to save money.
- More than one-third of respondents say they are more likely to click on banner ads or sponsored search listings while shopping online to find better deals.
- Eighty-five percent of respondents say the recession will have a lasting impact on saving and spending habits.
- More than one-third of those receiving a tax refund will be applying it to debt.