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Consumers Want Your Performance Grade

Posted on 11.04.2015

The search engines - particularly Google - have made big strides when it comes to managing users' expectations directly on the result pages.

This includes a mobile-friendliness label as well as a security warning that a site may be hacked. What if the search engines took it further and gave a website quality score? While there are no reported efforts to do so, it seems consumers would welcome performance grades. 

A new survey by SOASTA, a provider of performance analytics, gauges the extent to which consumers' online behavior would be affected if websites had performance “grades.” The survey found that 70 percent of Americans’ browsing and online shopping behavior would be affected by such a rating, with Millennials being the most reactive.

Further, a full 53 percent of Millennial women said they'd skip online shopping sites with poor grades.

Other findings from the report include:

-42% of Millennial women said they would think less of tech companies whose sites had poor performance grades

-41% of Millennial women would not click on news stories from sites with low grades

-20% of Americans said they would stop using poorly performing social networking sites

While grades in the SERPs have not been brought up formally, consumers are definitely grading the performance of sites already. SOASTA offers a free score for anyone interested. By simply entering a URL, users will get a report that looks like this:


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