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Contact Zone Enhances Data Quality Management

Posted on 2.20.2012

A new open-source data integration software optimized for sophisticated contact data quality has been released by Melissa Data.

Contact Zone’s approach to data quality incorporates a streamlined graphical user interface enabling data transformations mapped from any type of source database to any type of data warehouse.

“As more and more organizations work to improve operational costs, increase revenues and manage risks by capitalizing on their return on data, they realize that the quality of the data itself is essential to making those objectives reality,” says Bud Walker, Melissa Data’s director of data quality solutions.

“Without processes in place to systematically validate and update constantly changing contact information, data quality quickly deteriorates. An accurate, single view of these critical information assets can dramatically reduce waste while significantly improving customer communication and business intelligence efforts.”

Contact Zone users will not need the extensive programming skills or technical understanding of programming languages commonly required to integrate data quality tools. By applying a drag-and-drop tool through an intuitive visual interface, users can target the data to be cleaned.

Addresses, phone numbers and email addresses throughout the U.S. and Canada are easily parsed, validated and corrected for improved segmentation and targeting. Records are updated with change-of-address information to help companies stay in touch with moving customers, maximize postal discounts and reduce undeliverable-as-addressed mail.

A free trial of Contact Zone is available for download.

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