Content Informs Design with Canvas
Email marketing platform Campaign Monitor has released Canvas, its new email builder tool that rethinks the approach to layout and styling of branded content delivered to the inbox.
Canvas offers designers/email senders an opportunity to choose the style of email that matches their brand, and then provides the ability to customize how content is laid out as it is added by the designer. Canvas also features automatic image resizing and features a tool to quickly and easily create additional vertical space.
Campaign Monitor is making it possible for content to "inform the design" of email - not the other way around. As the number of emails opened on mobile devices continues to increase, Internet professionals would be wise to explore automated, customizable solutions like that of Canvas.
“Quickly creating an email that looks fantastic everywhere has always been a huge challenge, and traditionally template builders have really limited what you can do with your design, said Campaign Monitor Co-founder David Greiner. “With Canvas, we focused on developing a whole new way of creating emails. We wanted the content to come first, not the limitations of a template.”