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Content Marketing and Deeper Analytics

Posted on 12.21.2014

Scribble Technologies Inc., makers of ScribbleLive, announced today the launch of ScribbleLive Social Discovery, an innovative new software module for content marketers based on deep data analytics.

ScribbleLive’s new algorithm-based approach helps content marketers identify topics and influencers to maximize the impact of their content strategy. The use of social data and natural language processing results in a product that automatically surfaces insights about a Twitter audience, providing recommendations that the marketer can use to create relevant and engaging content. The Social Discovery module is available in all ScribbleLive packages, including Standard, Pro and Enterprise.

“ScribbleLive’s new Social Discovery module simplifies content marketing for any user. This feature is the first big data offering launched by Scribble; we believe this is the start of more deep-analytics driven insight functionality that Scribble will have in the future,” Scribble CEO Vince Mifsud said. “The software is built to engage an audience, drive conversions, and prove returns from content driven marketing investments.”

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