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Content Marketing Performance; Can it Really Be Measured?

Posted on 3.27.2014

GinzaMetrics announced the availability of a new reporting feature that will provide marketers with access to a collective, data-driven view of their content marketing performance. 

“Marketing for brands, products and services is more complex than ever, as it now encompasses a variety of disciplines, often including paid and organic tactics, across a growing list of channels,” said Ray Grieselhuber, GinzaMetrics Founder and CEO. “In most cases, content is at the core of online marketing tactics.”

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While most digital marketers already have access to a variety of marketing dashboards and analytics solutions today, many of the available options inhibit simultaneous access to the data in real-time and therefore the insights needed to understand performance of content in the context of the entire enterprise.

Built atop multiple integrations and algorithms, however, the new GinzaMetrics reporting feature provides a more comprehensive view into how audiences are finding brands. GinzaMetrics’ Channel Performance Insights feature provides an overview of the channels (organic/search engine, email, paid search, comparison shopping engines, social media, affiliate sites, mobile, retargeting, display advertising) and couples it with conversion and revenue data so marketers can track KPIs for any channel and begin to derive greater value from their content's performance.

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