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Content Networks: What You Can Learn From Google

Posted on 3.06.2007
What is Google doing that you should be doing too? Building a network of content providers, of course. There is a valuable lesson to be learned on marketing and business developement here that everyone should employ immediately: In the age of consumer generated media and mashup madness, savvy website owners are realizing that they can't create all the content - all the time - by themselves. So what should they do? Build a content network.

Case in point: YouTube, the video social-networking website owned by Google, has built a vast network of over 1,000 content providers and has partnerships with companies BBC, NBC, CBS and Fox. While you may not have the clout of a Google, you can expand your own Web empire by recruiting guest bloggers and writers or tapping the open databases of others (like DMOZ ) to supplement your own content creation efforts.

Let's look at Google again. Realogy Corp., owner of Century 21, Coldwell Banker and ERA real estate brokers, agreed to place more than 500,000 listings on Google.com - most likely Google Base. The move will broaden the exposure of listings from Realogy companies because more than 58% of all Internet searches for "real estate" are conducted on Google and its partner sites, Parsippany, N.J.-based Realogy said.

The marketing lesson? You can't do it alone. So enjoy the age of consumer generated media.
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