Content Performance High on Search Marketers' Priorities
If there's an underlying theme for 2014 so far, it's that content marketing is even more important to Internet professionals - and the companies they support - than it was just one year ago.
The 2014 BrightEdge Search Marketer Survey further indicates that content is a top marketing priority in 2014, and further, making connections between content and revenue is imperative.
"Content marketing is now a significant aspect of a successful SEO strategy," wrote Jim Yu founder and CEO, BrightEdge. "In the current fiscal year, we are continuing to see a transition from keyword to content-centric methodologies. A holistic understanding of how content performs across various Web pages in correlation with business metrics is necessary in order to develop winning SEO strategies."
Key results of BrigthEdge's search marketer survey are:
• Nearly all marketers and SEOs surveyed agreed that improving content performance is as important in 2014 as it was in 2013.
• Connecting content efforts to ROI will be more or much more important in 2014 for 79 percent of SEOs/Marketers.
• 93 percent of SEOs/marketers said that they would increase content budgets by at least 10 percent in 2014 if they could identify what content is the most effective for engaging their audience.
• With an increasing emphasis on content, data suggests that those organizations that do not have a CMS (23 percent) are considering investing in one. Nineteen percent of SEOs/Marketers surveyed said that they are evaluating a CMS solution in 2014.