Contributor Spotlight: Get Stellarized
A regular contributor to Website Magazine, Stellar SEO Founder Travis Bliffen was named Website Magazine's Contributor of the Year for 2015.
Bliffen brings a wealth of SEO and marketing knowledge to our readers each and every week. To learn a little more about the author behind popular articles like, "7 Ways to Convince Your Boss to Invest in SEO", "5 Link Building Lies You'll Hear in 2016," "What is Deep Linking?" and many more, we caught up with Bliffen for a quick Q&A to provide industry insight and a few laughs.
When did you start working in SEO?
I first learned of SEO around 2004. I joined the Army that year so I didn’t do much with SEO until I left the military in 2009. I started doing SEO work as a side gig while working in Corrections but was soon spending every spare moment researching, testing and doing SEO. After a couple years, I left corrections and started doing SEO full time.
Where improvements to the SEO industry would you like to see in 2016?
I think it would be great for the SEO industry and those seeking to purchase SEO for an organization like SEMPO to really step up and establish some basic qualifications, courses and competency tests that people needed to pass in order to call themselves SEO professionals.
What benefits does contributing to Website Magazine have for your business?
Contributing to Website Magazine has helped my business in several ways. Writing a weekly column has given me exposure to a wide audience of business owners while enabling me to share actionable tips that help them to help themselves. In addition, it has allowed me to write for other sites and even landed me speaking gigs.
What kind of services does your company offer?
Our primary service is SEO. We offer content development, PPC management and Web Development to support our SEO services and ensure our clients have a sales winning funnel setup. If we had to do just one thing for all of eternity, we would be a link building firm.
How does your company differentiate itself from competitors?
A lot of companies try to push customers into a pre-made package of some sort. We take great pride in personalizing our service offerings for every client based upon their industry, the history of their site and their goals. We also go beyond keywords and rankings to find out what a customer is trying to accomplish, then we build an online marketing plan that will help them achieve those goals in the most cost effective manner. We are the perfect fit for customers who have long terms growth goals, understand the basics of online marketing, and value ROI over “cheap."
Have you had any mentors? Who are they and how did they help you?
As you know there is a ton of misinformation available online about SEO. A few places I turn for accurate and actionable Brian Dean, Neil Patel and Mark Traphagen.
What does your day to day look like?
I spend a lot of my time actually in the trenches doing outreach and building links. Occasionally I have to come up for air and manage the rest of my team. Aside from link building, I spend a good amount of time on the phone with potential clients answering questions.
Big fan of anything? A football team/hockey team/etc.?
Not really a big sports fan, I do really like “Nashville;" it is like a soap but no shame here. I also like to watch the History channel and am a fan of Ancient Aliens with Giorgio Tsoukalos.
What do you like most about the town you live in?
I live in a small town, one thing I like is the school system here. Teachers know students by name, and our schools are very safe compared to larger areas.
(Fill in the blank) My family ____ when I start talking about SEO.
What are a couple fun facts about you that you’d like to share?
I am highly skilled marksmen and can use a lot of weapons proficiently. I have mad rap skills, terrible voice but the rhymes keep flowing.
Do you have a favorite Industry to do SEO for?
I have worked with clients in several industries. I really enjoy clients who have extremely competitive keywords in any niche as it allows us to get creative in ranking. Aside from ranking the hard stuff, I really enjoy doing SEO for law firms and home improvement contractors.
What is the weirdest product/service you have been asked to rank?
One of my very first SEO clients was in the adult industry and sold an adult toy that was gold plated and cost just over 10K per unit.