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Conversion Rates Improve Ahead of Holiday 2015

Posted on 9.12.2015

Monetate's most recent quarterly report indicates that Internet retailers have been hard at work improving their conversion rates over the past few years.

The Q2 study revealed that conversion rates rose from 2.93 percent in 2014 to 3.00 percent in the latest quarter of 2015 and the lift was seen across devices (mobile, tablets and the desktop).

Monetate also reported increased in average order value from $116.57 in Q2 of 2014 to $118.26 in Q2 2015 and an improved revenue per session year-over-year which increased from $3.69 to $3.93.

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