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CONVERSION - September 2013

Posted on 7.31.2013

:: With a near endless supply of technologies and techniques promising to help capture conversions, it can be difficult to know where to turn. Website Magazine has assembled an expert group of digital professionals (merchants, publishers and service providers) to share their insights about today's state of conversions on the `Net. ::


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Below you will find the contents for the September 2013 edition of Website Magazine. The feature article, "Conversion: Roundtable Discussion" brings together an expert group of digital professionals to share their insights about obtaining conversions on the Web today.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The September 2013 edition is distributed exclusively to our professional-level members (registration required -free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds - take a look at the content below and subscribe for full access! 

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FEATURE: Conversion: Roundtable Discussion
The mark of a truly exceptional website is its ability to engage users. In an age of short attention spans and greater competition, digital enterprises must explore technologies and strategies that help increase engagement and interactions, resulting in more loyal customers today, tomorrow and wherever they may be.  

Website Magazine Departments

Enterprise Ready: Two-Factor Authentication Primer
Small Business Lab:
Low-Volume, High Impact Email with S.A.T.
50 Top:
Email Marketing & Automation Solutions
Mastering Search:
Technical SEO & the Science of Digital Home Building
E-Commerce Express:
Ecommerce Chargeback - Taking the Offense
Design & Development Digest:
The Acrobatics of Mobile Ad Design
Stat Watch:
Perception is Everything
Mobile App Watch: Ecommerce on the Go
Commentary:
Hit Refresh - Step Away From the Web

The Enterprise Superstar: Tag Management
Stop waiting for IT and start managed your site more efficiently. Discover the top-10 tag management systems and take back control.

Unlocking Value from Shortened Links
Discover how to derive more benefits and value from the short links your brand is already using in social media.

The Significance of Cookie Hierarchy
Beat the house. Discover how and why performance marketers are setting user preferences and overwriting cookies.

Mastering Marketing Automation
Learn to master the essential automation components of the modern marketing mix.

Digital Experience Measurement
Why don't traditional Web analytics reveal users' actual digital experiences?

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