Convert Visitors into Customers with Behavioral Data

Allison Howen
by Allison Howen 29 May, 2012
Convert Visitors into Customers with Behavioral Data

Data solutions provider RedEye has launched a behavioral remarketing platform for ecommerce merchants called the Conversion Solution.

The Conversion Solution monitors customers across multiple visits in order to increase conversions. The product gathers valuable data from registered visitors, the browser and the shopping cart so that merchants can improve their remarketing efforts and therefore increase their ROI. 

"Conversion solution can help companies be more relevant and send targeted email messages sooner, and that can increase the likelihood of a return visit to purchase," says Brian McConnell, RedEye's U.S. commercial director.

"The more information that you know about a customer, the more you can use dynamic content to target a customer with relevant and engaging communication. The end result is converting more customers."

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver