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Converting Website Visitors to Sales Opportunities

Posted on 9.29.2014

Converting Website Visitors to Sales Opportunities

October 23rd, 2014 2 p.m. ET/11 a.m. PT

In today’s digital age, attracting buyers and driving traffic to your site is only half of the battle. It is crucial for today’s modern marketers to educate and nurture each visitor into opportunities for sales. But how can marketers effectively achieve this, when there is no way to identify who the visitors are or how to contact them? Discover how marketers can make the most of every visitor by capturing their information and tracking their actions to build a profile. Learn how to craft killer calls to action and explore the best practices for capturing information through the use of web forms, landing pages, surveys, offers, newsletters and website visitor tracking. This session will cover:

  • The importance of capturing visitors information and how it can be achieved
  • 3 top tips for creating killer calls to action
  • How to reduce friction by creating a seamless experience for your visitor’s
  • What to test and how to optimize
  • A checklist for implementing capture best practices


This webinar is hosted by Act-On Software – a leader in marketing automation

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