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CoolaData Continues Its Global Expansion

Posted on 7.15.2015

Event-based behavioral analytics company CoolaData is expanding across the globe, as the company has unveiled a new office in New York to support increased demand for its cloud-based behavioral analytics suite.

CoolaData’s solution includes all infrastructural components for cloud-based analytics and data warehousing. Throug the solution, midsized businesses can better understand customer behavioral patterns in a big data environment. Moreover, it gives them the tools needed to incrase customer acquisition, reduce churn and boost sales, retention and conversions.

It is important to note that as more businesses migrate online, there is more of a need to convert data into event-based analytics that can help professionals optimize their business initiatives. CoolaData’s solution tracks user behavior across all channels and aggregates the data to help monetize the invaluable insights. Additionally, CoolaData is not bound to structured queries. Instead, it gives users the ability to ask any business question via CoolaSQL (CQL), which is a proprietary behavioral extension to the SQL language.

“We’ve taken a fresh approach in a market dominated by slow moving giants by bringing the most advanced analytics capabilities to more companies and users," said CEO Tomer Ben Moshe. “CoolaData eliminates the need for an ETL, storage, database infrastructure, visualization and a BI layer, as we provide it all in one. You do not have to be a data scientist or an IT expert to use CoolaData. We make it extremely easy to process millions of events per day, query the data and understand what is happening and how to boost agility.”

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