Coupons Buys O2O Commerce Provider Yub
Digital coupon provider Coupons.com, which operates a promotion platform that offers digital and printable coupons and coupon codes for retailers (and consumers), has announced the acquisition of Yub, Inc.
Privately-held Yub allows consumers to link digital offers and promotions to payment cards when they use the cards for in-store purchases. The system enables merchants and retailers (restaurants are an ideal use case) can easily track offers from online clicks to offline purchases - what the company was calling O2O or offline to online commerce when it launched back in mid-November 2013.
Coupons.com plans to bring its scale, affiliate network reach and merchant base to the Yub platform to increase consumer adoption.