Coupons Buys O2O Commerce Provider Yub

Digital coupon provider Coupons.com, which operates a promotion platform that offers digital and printable coupons and coupon codes for retailers (and consumers), has announced the acquisition of Yub, Inc.

Privately-held Yub allows consumers to link digital offers and promotions to payment cards when they use the cards for in-store purchases. The system enables merchants and retailers (restaurants are an ideal use case) can easily track offers from online clicks to offline purchases - what the company was calling O2O or offline to online commerce when it launched back in mid-November 2013.

Coupons.com plans to bring its scale, affiliate network reach and merchant base to the Yub platform to increase consumer adoption.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.