Covario's Revenues, Reputation on the Move
Covario, Inc., one of the nation’s largest independent providers of search marketing software solutions and agency services for both search engine optimization (SEO) and paid search marketing, moved up two notches from No. 22 to No. 20 in the recently released Advertising Age magazine ranking of the Top U.S. Search Marketing Agencies.
Covario’s U.S. search revenues grew by 37.7 percent in 2010 – the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.
“As impressive as our U.S. growth was in 2010, international search marketing now represents more than 40 percent of our business and is growing at a faster rate than domestic campaigns,” said Russ Mann, Covario’s chief executive. “With our global revenue included we would have ranked even higher.”
Covario was one of only five search marketing agencies to improve upon its position in the ranking from the previous year when the firm made its first appearance on the annual Ad Age list.
Founded in 2006, Covario was also featured for the first time in the 2011 Forrester Research Wave of U.S. Search Marketing Agencies, along with eight other firms from among some 100 agencies considered. In Forrester’s summary of the report, Covario was noted as “best for SEO.”