CPX Expands Vertical Offerings
Online advertising and marketing network CPX Interactive has added several verticals to its Content Network offering (bringing the total to thirteen) including those for Career, Real Estate and Hispanic audiences.
Traditionally known as a '100% fill' distribution-focused ad network, CPX Interactive took the progressive step, in 2008, of developing a multiple product offering. In order to be able to provide advertisers and publishers with a one-stop solution for all of their diverse needs, the company split its network into Reach, Content and Premium categories.
Mike Zacharski, VP of Business Development for CPX Interactive, explains, "The growth of our Content Network is all about evolution and clarity in the online ad space. While we are reassuring our publishers by protecting their interests and direct sales efforts by selling their inventory in a 'site-blind' environment, we can also allow our sales teams to present advertisers with audience-defined channels in the fastest growing and most desirable verticals. All of this translates into high CPMs for our publishers, and the efficiency that brands are seeking."
Previously announced channels included Automotive, Conversational Media, Games, Health, Men's Interest, Women's Interest, News, Pets, Sports and Anime.