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Create an Email Highlight Reel

Posted on 8.11.2015

With a click-through rate higher than many industries - including retail, sports and travel - social media networks like Twitter, LinkedIn and Google+ are capitalizing on their users' willingness to open their emails (22 percent open rate, according to MailChimp) and click through (4 percent) by creating "email highlight reels" to showcase some of the most popular activity occurring on their network.

Social networks are using their ocean of data to personalize these emails to motivate individuals to act based on posts they may have missed, people they should follow and what is popular within their own network.

..:: Click here to take a look at real-world examples of this trend ::..

 


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