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Create and Test Email Campaigns Quicker with Workflow

Posted on 10.05.2014

Effectively communicating with consumers is one of, if not the most, important things a company can do.

Whether they are communicating about discounts, deals or even recalls, effective communication can help to resolve the problem before things get out of hand. One of the best ways for companies to do so is through email.

Iterable, a multi-channel growth marketing automation platform for e-commerce companies, has recently announced the launch of a new feature for email marketers called Workflows.

The new feature allows marketers to create highly personalized, multi-step email campaigns with ease. One of the more intersting components of Workflow is that it enables email marketers to create and test A/B campaigns in order to help them evaluate which campaign is resonating the most with consumers courtesy of key metrics that it delivers.


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With Workflow, marketers also have the ability to design drip campaigns (pre-written messages) via a drag-and-drop editor that can be launched from various triggers including when a consumer signs up for a newsletter, abandon their shopping cart, complete a purchase or any event they desire.

“Iterable already has a built-in tool for A/B testing any part of an email. Naturally, the next step was to create the ability to A/B test different series of emails,” said Justing Zhu, CEO of Iterable. “Traditional drip campaign builders can only create linear workflows with no ability to skip certain steps or to test different flows to see which is the most effective. We decided to fill that gap to help make email simpler and more effective for marketers.”

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