Create Conversion Optimized Landing Pages with WordStream
SEM software and service provider WordStream has updated its pay-per-click advertising management platform PPC Advisor, including a point-and-click interface for building landing pages.
WordStream has offered PPC Keyword Research, Ad Optimization, Bid Management and Reporting for some time but is now expanding the platform to include support for creating and managing the landing pages and leads that are generated for PPC advertising campaigns.
"This is a huge leap forward in our mission to help businesses of all sizes leverage the power of search marketing," said Ralph J. Folz, WordStream’s CEO. "We’ve seen many companies struggle with the landing page part of the PPC equation. Landing pages are resource-hungry and easy to screw up. These new tools vastly simplify and speed up the process of getting a new landing page live on your site, so businesses can close more leads and get more value from their PPC spend."