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Create Targeted Posts for Facebook

Posted on 8.19.2012

Are you ready to publish Facebook posts that target your audience based on information such as their educational background or current relationship status?

Earlier this month, Buddy Media announced the integration of several new targeting features that marketers can leverage when creating Facebook posts. Previously, Facebook allowed marketers to target by location and language. Now the world’s largest social network enables marketers to also target based on age, gender, relationship status, education and workplace.

This enhancement means that marketers will better be able to distribute relevant content to consumers. For instance, marketers can generate engaging content, and then create multiple versions of that post to reach different audiences.

Social media managers can also leverage the new targeting feature in the same way email marketers target segments of their audience. For example, typically marketers don’t send out an email blast to everyone within their company’s email list. Instead, they create targeted lists, which lead to better response and engagement from consumers. This same idea is now possible with Facebook marketing.

The new targeting functionality is already available to Buddy Media clients. However, don't be alarmed if your business's Facebook Page doesn't have the enhanced post targeting feature yet, because as with all Facebook updates, these new targeting options are expected to slowly roll out to all Pages within the next few weeks.

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