Create Useful Content
Google Webmaster Trends Analyst John Mueller confirmed the importance of high-quality content and user experience in a Google Hangout he conducted in Dec. 2015.
In the Hangout, Mueller said that Google wants to bring people the content that is useful to them. This means that brands need to step up their content strategy if they want a better chance at being found in the search results. Luckily, creating unique content that serves a purpose is easier than it seems.