Creating On-Brand Intelligent Experiences
Content platform Movable Ink has released several tools and integrations that should capture the attention of developers looking to extend the capabilities of their own products.
Movable Ink clients and their agency and technology partners can easily build apps that activate content with any data in real time to deliver memorable consumer experiences at the moment of engagement.
Some of the most noteworthy new features and additions include:
+ Partner integrations Epsilon Agility Harmony, Salesforce Marketing Cloud, as well as Segment, which will enable Movable Ink clients to target customers with personalized content in emails with mobile app behavioral data
+ The new Movable Ink Development Kit (MDK) provides an environment for clients and partners of the company to build "intelligent" content apps with OAuth integraiton
+ Movable Ink is also now offering Webhooks and real-time access to campaign data, enabling customers to to update their models and decision engines to create a feedback loop for continuous optimization
+The company also indicated that it is now fully compliant with the E.U. General Data Protection Regulation (GDPR) that went into effect May 25, 2018
“We built our platform for marketers from the start and have been on a race to make innovation easier for marketers,” said Vivek Sharma, CEO of Movable Ink. “By opening up, our platform with these tools and integrations, marketing and email teams at our clients and their agency partners can work with front-end developers to build custom apps that enable innovative ways to create intelligent content and the most personalized, on-brand consumer experiences.