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Creepy vs. Cool Personalization

Posted on 3.06.2016

Today's retailers have access to powerful platforms that can track, target and talk to individual shoppers - personalizing the shopping experience seamlessly across different online (and offline) channels.

Marketers, however, need to know that the user experience (and a brand's bottom line) can be negatively impacted when personalization efforts come off as more creepy than cool.

..:: Click here to discover some of the most common personalization mistakes. ::..


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