Crimson Hexagon Offers Facebook Topic Data
Social media analytics provider Crimson Hexagon is partnering with human data intelligence platform DataSift to integrate anonymized and aggregated Facebook topic data into its platform. With this data, Crimson Hexagon customers will have real-time access to the topics and interactions of Facebook’s more than 1.55 billion monthly active users.
The partnership enables Crimson Hexagon to offer content data about activities, events, brand names and other information shared on Facebook to its users, which helps drive decision-making across enterprises. What’s more, Crimson Hexagon customers can leverage Facebook engagements, such as comments, likes and shares, as well as demographics and topic analysis to gain insights and develop conclusions about target audiences. This enables brands to make data-based decisions for their marketing campaigns, improve product development and expand brand awareness.
“At DataSift, we aim to give organizations across the globe the opportunity to pluck the signal from the data noise and gain actionable insights from the wealth of information now available,” explained Tim Barker, CEO, DataSift. “We’re delighted that Crimson Hexagon is collaborating with us to provide its clients with in-depth insights into what audiences are sharing and interacting around on Facebook. This intelligence can help drive business decisions, improve marketing content, increase brand innovation and more.”