CRM Buyer's Guide
A Website Magazine Brief on Customer Relationship Management and Sales Force Automation Offerings
Some Web professionals spend their entire digital careers exclusively focused on one particular area, and a good business to be in the past decade or so has been that of customer relationship management (CRM).
These powerful systems enable companies to manage their business-to-customer relationships. This is achieved through a series of different technology and marketing approaches that ultimately (and hopefully) help brands generate greater revenue and accelerate their 'Net success by both standardizing and personalizing communications (based on a variety of factors, some of which are revealed below) to their key audiences.
If CRM has become a central topic within your enterprise, and it's important for various department members to get up to speed quickly on the requirements and possibilities CRM initiatives offer, the Rapid-Fire CRM Buyer's Guide from Website Magazine provides insights on some of the most important talking points in the realm of customer relationship management and sales force automation.
Access the Rapid Fire CRM Buyer's Guide