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Conversion Rate Optimization & the Role of Data Science in the Modern Enterprise

Posted on 12.04.2014

Just a decade ago, conversion rate optimization (CRO) was the playground for early adopters who demonstrated that website traffic means nothing if visitors do not convert into customers.

Today, CRO has become an important staple for all digital marketers, whose success often hinges on the quality and quantity of data they have to drive their decisions. To satisfy this need, many companies have found that adding a data scientist to their conversion team is the next frontier.

..:: Click here to learn about the role of the data scientist. ::..

 


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